At a world brewing convention in the States, the CEOs of various brewing organizations retired to the bar at the end of each day's conferencing.
Bruce, CEO of Fosters, shouted to the barman: "In 'Strailya, we make the best bloody beer in the world, so pour me a Fosters, mate."
Bob, CEO of Budweiser calls out next: "In the States, we brew the finest beers of the world, and I make the king of them all- gimme a Bud."
Hans steps up next: "In Germany ve invented das beer. Give me un Helles, ze REAL King of beers."

Jan, chief executive of Grolsch follows by stating that Grolsch is the ultimate beer and asks for one with two fingers of head on top.
Norman , chairman of SAB , steps forward: "Barman, give me a diet coke with ice and lemon. please".

The other four stare at him in stunned silence, amazement written all over their faces. Eventually Bruce asks: "Are you not going to have a Castle, Norm?"
Norman replies "Well, if you guys aren't drinking, then neither am I".